Friday, October 20, 2017

MALAYSIA FASHION WEEK AT PUBLIKA ON 20 OCTOBER 2017---DATO JIMMY CHOO'S WALKABOUT TO VISIT ALL THE BOOTHS WAS A BIG SUCCESS AS BOOTH OWNERS CLAMORED TO TAKE PHOTOS WITH HIM. PROFESSOR DATO JIMMY CHOO IS A WORLD FAMOUS FIGURE SO BEING PHOTOGRAPHED WITH THIS AUGUST PERSONAGE AT YOUR BOOTH WOULD BE A BIG HONOUR AS YOU CAN USE THE PHOTOS BELOW TO PROMOTE YOUR GOODS!

KEE@FSWMAG.COM
PHOTOS TAKEN WITH CANON M10 THE BEST THERE IS
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MALAYSIA FASHION WEEK 2017 CELEBRATES ‘ART BEYOND FASHION’
AT PUBLIKA WITH LOCAL AND INTERNATIONAL EXHIBITIONS AND TRADE FASHION SHOWCASE 

Showcasing for the first time in Asia, the last pair of shoe crafted and designed by Datuk Professor Dr. Jimmy Choo, OBE for the late Princess Diana

The Malaysia Fashion Week (MFW) returns for its fourth edition from 18-22 October this year with the theme ‘Art Beyond Fashion’ – The Capsule Collection. 

The blend of art and fashion, featuring artistic displays of the many fashion and lifestyle capsule exhibition clusters and galleries, fashion shows by local and international designers, and a showcase of antique Mercedes-Benz cars and TIGA motorcycles, vintage Coca-Cola collectibles and other activities.

The ‘Art Beyond Fashion’ theme pays homage to the intertwining of art and fashion where every piece of fashion item begins with an artistic interpretation by its creator, and similarly it ends with an artistic interpretation of its beauty and appeal by fans and buyers. 

MFW brings together lifestyle and fashion trade businesses, importers, exporters, designers, brands, consumers and fashionistas into one house for exhibition and trade fashion showcase. 

Exhibition
MFW kicked off with a fashion and lifestyle exhibition throughout several key locations in Publika starting on 18 October and will remain open until 22 October 2017. The exhibition is opened to both trade and public visitors featuring clusters of Fashion, Modest Fashion, Menswear and Lifestyle, Beauty, Hair as well as Aesthetics and Wellness. 

Each of these clusters are carefully curated by some of the most experienced names in the Malaysian fashion and lifestyle industry such as Bon Zainal, Mahani Awang, Datin Maylene Yong, Datin Winnie Loo and Professor Dr. Coco Alex. The art installation for the fashion week is led by Professor Derek Tolcher, Linton University College.

Among the highlight of this year’s event will be the “My Tribute to Diana” Gallery currated by renowned shoemaker Datuk Prof. (Dr.) Jimmy Choo’s, OBE. This will be the first time in Asia that this showcase is held, shortly after London following his appointment as Ambassador for The Diana Award. 

The gallery will showcase a replica collection of shoes he has designed for the late Princess of Wales over the course of their close friendship. The centrepiece of the tribute gallery will include the last pair of shoes he designed for Princess Diana shortly before her passing and was never collected.

Trade Fashion Showcase
Coinciding with this year’s Deepavali Celebrations, an Opening Bash on the night of 20 October will be aptly themed “Fashion, Pappadam, Muruku & Me”, to kick off the Fashion Showcase for the season. 

A Malaysian Designers Showcase will follow the next day featuring various collections of various genres including Men, Women, Modest fashion,+textile and accessories.

As with previous editions, MFW will join hands with luxury automaker, Mercedes-Benz Malaysia in presenting “Mercedes-Benz STYLO AsiaFashionWeek (MBSAFW)” to bring together talents in Asia and around the world for an international fashion showcase. This year, MBSAFW will feature international designers from 12 countries established in cities such as Taipei, Seoul, Shanghai, Tokyo, Tehran, London, Paris and more. 

A grand finale of MFW and MBSAFW will follow on the 22 October 2017 where Mercedes-Benz STYLO AsiaFashionWeek Awards and Jimmy Choo Fashion Awards Ceremony will take place to honour deserving brands and designers who has made a mark in the industry.

MFW 2017 will also mark a new era to come for the Malaysian fashion industry with the Launch of Fabulosity in Modistey. Apart from that, showcases to look out for incldue the Shanghai “Knights” with Toi-The Dressmaker. This Shanghai soireé is jointly presented by Nottingheels and STYLO China.

Business In Fashion
Since 2014, MFW is the only trade fashion platform in Malaysia that is focused on boosting the Malaysian fashion and lifestyle industry. 

Founded as a strategic public-private initiative to provide a marketing platform for local fashion brands to meet international buyers, MFW aspires to elevate Malaysia’s status as a major fashion hub in ASEAN and beyond. MFW also provides a great opportunity for Malaysian companies and designers to reach international markets and achieve greater business mileage.

In keeping with MFW’s purpose and foundation for trade and businesses, MFW2017’s trade partner and former co-organiser, MATRADE, will carry out international business matchings. Buyers from South Africa, Vietnam, Australia, and Indonesia are expected to throng the exhibition and runway this year to meet and be matched with participating Malaysian fashion designers, exhibitors and lifestyle curators.

MFW has also appointed Kelantan-born Datuk Zang Toi as Honorary International Business Advisor who has recently opened his midtown Manhattan studio, an address many designers dream to have. Datuk Zang Toi has graciously agreed to mentor young Malaysian designers and guide them on the importance of building a strong international business network.


Partners celebrating designs
MFW 2017 is pleased to be working with partners that celebrate designs and all things lifetsyle like the Official Venue Partner, UEM Sunrise Berhad, Official Beverage Partner, Coca-Cola and Official Accommodation Partner, Airbnb. 

"We are thrilled to partner with Malaysia Fashion Week. With this year's theme of Art Beyond Fashion, both Airbnb and Malaysia Fashion Week celebrate design and the support of the creative community that exuberates individuality and entrepreneurship. 


"Not only is fashion also an incredible platform to showcase local talent and tradition, it is an opportunity for travellers from all over the world to experience Malaysia in a unique and authentic way that reveals the true character, culture and personality of the country and its people." said Robin Kwok, country manager of Airbnb.
Chipping in with flair of arts and taste are Keep it Local – the Official Entertainment Partner and Linton University College - the Official Art Curator, La Cave and the B.I.G. Group – the preferred f&b partners.

The trade fashion events will also be happening under the care of Official Hair Sponsor - A Cut Above, Official Make-up Sponsor - Nulnu, Social Ecommerce Partner - Mode Fair and other partners Day Dream, STYLE Icon, Fashion Revolution, Bumiputra Designers Association.
Partners working behind the scene of MFW2017 include BIMS - preferred IT Partner and RAPR Mileage Communications - Official PR Agency. MFW 2017 is also supported by DBKL, VisitKL and partner Hop on Hop off.

About Malaysia Fashion Week (MFW)
Malaysia Fashion Week (MFW) is a dedicated trade fashion event initiated by a government agency in partnership with the private sector and its multinational collaborators at an international level. 

The nation’s largest lifestyle and fashion trade event is a collaborative effort between national trade promotion agency, Malaysia External Trade Development Corporation (MATRADE) and Malaysia’s leading lifestyle fashion event organiser, STYLO International Sdn Bhd. MFW is supported by the Ministry of International Trade and Industry (MITI). 


The private sector’s efficient, market-oriented approach coupled with the government’s knowledge of local circumstances brings together the best in this partnership. This initiative creates opportunities for social and commercial innovation and opens doors to better engagement with designers, traders and buyers from all over the world. 


This year onward, STYLO International will be the sole organiser for the national event.
MALAYSIA FASHION WEEK 2017
'ART BEYOND FASHION’ – CAPSULE COLLECTION

Hall A & B: Boulevard
Hall C: Area in between The Social & Fatboy’s The Burger Bar
Hall D: The Square
Hall E: White Box
Hall F: Black Box
OVERALL SHOW PROGRAMME
18 - 22 OCT 2017

Official Hair Partner: A Cut Above
Official Make-Up Partner: Nulnu
Official Beverage Partner: Coca-Cola
Official Accommodation Partner: Airbnb Malaysia
Official Business Matching Partner: Malaysia External Trade Development Corporation (MATRADE)

“A curator is a content specialist charged with an institution's collections and involved with the interpretation of heritage material.”

MALAYSIA FASHION WEEK 2017 PROGRAMME
18 OCTOBER 2017 (WEDNESDAY)
WORKSHOPS
HALL F (BLACK BOX)
4.00 PM - 4.30 PM
Figureline Beauty
Activities: Aesthetic & Cosmetic Surgery for your Beauty Need
5.00 PM - 5.30 PM
Dita Aesthetic
Activities: How to achieve dewy skin
5.30 PM – 6.00 PM
Herbalife Nutrition International (Independent Member)
Activities: SKIN Demo, Omega 3 Test, Tea Test, Nutrition & Lifestyle Coaching Talk
20 OCTOBER 2017 (FRIDAY)
9.00 PM
FRIDAY, 20 OCTOBER 2017
OPENING BASH
‘PERFORMING ARTS’ BEYOND FASHION
“FASHION, PAPPADAM, MURUKU & ME!”
21 OCTOBER 2017 (SATURDAY)
FASHION SHOW PROGRAMME
1:00 PM








3.00 PM


7.00 PM









7.45 PM


8.00 PM


Show 1
Malaysian Designers Showcase
1.    Yans Creation – Kuala Lumpur (Modest Ladies Fashion)
2.    Watie Collections – Kuala Lumpur (Ladies Fashion)
3.    Debonair – Kuala Lumpur (Men’s Fashion)
4.    Ice Blue – Kuala Lumpur (Ladies Fashion)
5.    Dressense – Ipoh (Ladies Fashion)
6.    Jhewa (Sabah Women Affair Department) – Sabah (Ladies Fashion)

Show 2
Bon Zainal Showcase – Kuala Lumpur (Men’s Wear)

Show 3
International & Malaysian Showcase 1
1.    Illiza Ho – Taiwan (Ladies Bags)
2.    Jo Disaya – Melbourne (Ready-To-Wear Ladies Fashion)
3.    Faramas – Tehran (Modest Ladies Fashion)
4.    AZ Brothers – Kuala Lumpur (Modest Ladies Fashion)
5.    Kalpana – Kuala Lumpur (Modest Ladies Fashion)
6.    Rasta – Kuala Lumpur (Unisex Fashion and Children’s Fashion)
7.    Takashima – Tokyo (Textile)


Launch of Nulnu


Launch of “My Tribute to Diana” Gallery curated by Datuk Professor Dr. Jimmy Choo, OBE @JC Gallery
      8.30 PM
A SHANGHAI SOIREÉ
9.00 PM










Show 4 & 5 Opening
Nottingheels & STYLO China presents Shanghai “Knights” with Toi-The Dressmaker
Supported by A Cut Above & Nulnu

Show 4
Nottingheels Show

Show 5
Show by Style Icons in Nottingheels and Toi-The Dressmaker

Show 4 & 5 Finale

22 OCTOBER 2017 (SUNDAY)
FASHION SHOW PROGRAMME
12.30 PM








4.00 PM
Show 6
Malaysian Designers Showcase
1.    Atma Alam – Kuala Lumpur (Ladies Fashion)
2.    Wardrobe2u – Kuala Lumpur (Ladies Fashion)
3.    Madec Atelier (MARA) – Kuala Lumpur (Ladies Fashion)
4.    Azreenville by Azreen Rosli – Sabah (Modest Ladies Fashion)
5.    Emma Rachman by Damalee – Sabah (Modest Ladies Fashion)
6.    Rosbelle – Kuala Lumpur (Ladies Bags)

Show 7
International Designers Showcase
1.    Peiyang Zou - New York City (Unisex Fashion)
2.    Seokwoon Yoon - New York City (Unisex Fashion)
3.    Simo – New Yok City (Men’s Fashion)
4.    Myung Eun Cha – Seoul/New York City (Ladies Fashion)
5.    7326 – Los Angeles/New York City (Men’s Fashion)
6.    Szutan - London (Ladies Fashion)
7.    Carolina Wong – London (Accessories)
8.    Judy Wu - London (Ladies Fashion)
9.    Shinwankim – London (Men’s Fashion)
10.  SERO – Paris (Unisex Fashion)
11.  Nouman – Spain (Men’s Fashion)
12.  Tessun – Paris (Ladies Fashion)
13.  Jenn Lee – Taipei (Ladies Fashion)
14.  Ray Chu – Taipei (Ladies Fashion)
15.  Taak – Tokyo (Men’s Fashion)
16.  Thisnorthat (shoes by Choco Concert - Shanghai) – Shanghai (Unisex Fashion)
17.  Alexmonhart in Kit Woo – Prague/Kuala Lumpur (Accessories)
18.  Bremen Wong – Kuala Lumpur (Accessories)


FASHION SHOW PROGRAMME
6.30 PM
LAUNCH OF ‘FABULOSITY IN MODISTEY’
&
GRAND FINALE OF MALAYSIA FASHION WEEK AND MERCEDES-BENZ STYLO ASIAFASHIONWEEK
7.00 PM


7.30 PM







8.30 PM


TIGA & Mercedes-Benz Antique Cars Showcase

Show 8
Launch of Fabulosity in Modistey

Mercedes-Benz STYLO AsiaFashionWeek Awards & Jimmy Choo Fashion Awards Ceremony

Show 9
“Men’s Affair” - (Men’s Fashion)


 MRS ASEAN 2017 MRS SAMANTHA GOH AT RAFFLES BOOTH
LOVE THESE JACKETS WHICH WOULD LOOK GOOD ON ME
CREATIVE!


LOVE THE JACKETS IN MIDDLE AND RIGHT!
SO COUTURE LOOKING! COULD BE FROM ATELIER IN PARIS!
SLEEK AND SHINY I LIKE
AMY CHIEW OF 


DR BALA GOPAL, ROLV REISSIGER, MRS ASEAN 2017 SAMANTHA GOH AND AMY CHIEW THE FOUNDER/OWNER OF BOTTINGHEELS
DATO MAHARAJA KEE HUA CHEE AND IRANIAN JAMES JASIP JOIN IN


DATO NANCY YEOH THE PRESIDENT/FOUNDER/OWNER OF STYLO INTERNATIONAL WITH MRS ASEAN 2017 SAMANTHA GOH
DATO NANCY YEOH LOOKS LIKE KUMARI DEVOTEE WHILE SAMANTHA GOH IS MAHARANI
I NEVER KNEW DATO NANCY YEOH SO SHORT MEH


KAMIL AND ALEXANDER QUAY 
ALEX QUAY IS MY FAVORITE 14 YR OLD IN ALL THE UNIVERSE
BEAUTIFULLY MATCHING---DATO NANCY REISSIGER AND ROLV REISSIGER


SO PURE LOOKING LIKE VIRGINS BUT SINCE THEY WERE MARRIED LAST OCTOBER 2016 IN FRANCE I GUESS WOULD HAVE BEEN CONSUMMATED BY NOW HOWEVER SLOW THEY ARE
LEGEND


SAMANTHA GOH AND 2 DUMMIES


MAHARANI SAMANTHA AND MAHARAJA DATO KEE HUA CHEELINGAM 
2 BEAUTIES
BEST LOOKERS
MAHARANI SAMANTHA GOH IS ALSO MRS ASEAN 2017 AN DMAHARAJAH DATO KEE HUA CHEE IS ALSO WORLD'S GREATEST WRITER AND BLOGGER OMITOFU


MAHARAJAH DATO KEE HUA CHEE, KUMARI DATO NANCY YEOH AND SOPHIA WHOSE MOTHER SHIRLEY ONG MAKES THE MOST ADORABLE AND CHARMING HANDCRAFTED CLUTCH BAGS USING VINTAGE JAPANESE FABRICS FROM KIMONOS
ALEXANDER QUAY JOINS




PROFESSOR DR COCO ALEX YEOH AND MRS ASEAN 2017 SAMANTHA GOH


DATIN MAYLENE KISSING RELUCTANT ALEXANDER QUAY
HIGH PRIESTESS OF FASHION DATO NANCY YEPH WTH NORWEGIAN HUBBY ROLV REISSIGER
PROF COCO ALEX YEOH WITH DATIN YONG MAYLENE
DATO JIMMY CHOO ARRIVES AND WELCOMED BY DATO NANCY YEOH
LITTLE SOPHIA BEING INTRO TO DATO JIMMY CHOO




DEEPAVALI WAS OVER ON 18 AS THIS WAS TAKEN ON 20 OCT BUT THE MOOD PREVAILED CAN OR NOT










VIOLETTE TAN SHOWING PROFESSOR DATO JIMMY CHOO THE HANDWOVEN BASKETS AND BAGS BY THE ISOLATED PENAN TRIBES OF SARAWAK. PLEASE BUY THEIR PRODUCTS AND SUPPORT THEM AS THEY REALLY NEED US! 
HELPING HANDS PENAN---VIOLETTETAN@GMAIL.COM






BLING LADY














ILLIZA HO IS TUTI OF DATO JIMMY CHOO WHO IS HER SIFU




I NEVER GOT THESE LIMITED EDITION OF COKE! 










YAN IS ONE OF MY FAVORITE DESIGNERS
DATO JIMMY CHOO'S VISIT TO ALL STALLS NOW IN EARNEST!






















FARAMAS FROM IRAN IS MY FAVORITE FOREIGN DESIGNER


















AUDREY CHAN FROM HERBALIFE WAS FAT AS PIG BUT USED HERBALIFE TO SLKIM DOWN AS DID HER HUSBAND! SO SHE IS GREAT WALKING ADVERTISTMENT AND NOW I WANNA TRY HERBALIFE'S FAMOUS HEALTH SUPPLEMENTS AS I AM SLIM AND SEXY SO NO NEED LOSE WEIGHT BUT CAN DO WITH IMPROVED HEALTH THOUGH I AM NOW USING USANA


COCO ALEX OF NUINU WLECOMING DATO JIMMY CHOO










STAFF OF NUINU








BEAUTY GETTING BEAUTIFIED
COC ALEX YEOH, DATO JIMMY CHOO AND DATO NANCY YEOH 




DATO JIMMY CHOO SHOWING LAST PAIR OF SHOES HE MADE FOR PRINCESS DIANA BUT SHE DIED BEFORE HE COULD DELIVER THE SHOES SO HE KEPT IT










DATO JIMMY CHOO AND PROFESSOR COCO ALEX YEOH


AMELIA CHIEW OF NOTTINGHEELS WITH VIPS








MAHARAJAH DATO KEE HUA CHEE OUTGLAMMING EVERYONE ELSE


















LOVE THIS SUMAJAU OUTFIT






































THIS IS HOW TO RIDE A BIKE




THE BARBER AND HIS COTERIE





























































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