Friday, March 4, 2016

PART 1---OPENING NIGHT OF MERCEDES-BENZ STYLO ASIA FASHION FESTIVAL 2016 AT ZOUK WAS GRAND, HAIR-RAISING AFFAIR AS MEMBERS OF MALAYSIA HAIRDRESSING ASSOCIATION (MHA) SHOWED THEIR COIFFED CREATIVITY IN A SHOWCASE CALLED 'RAPUNZEL, RAPUNZEL, RAPUNZEL'!

KEE@FSWMAG.COM

MERCEDES-BENZ STYLO ASIA FASHION WEEK 2016 KICKED OFF ITS ANNUAL EXTRAVAGANZA WITH A HAIR SHOW CALLED 'RAPUNZEL, RAPUNZEL, RAPUNZEL'. 


 HAIR-RAISERS---PRINCESS DR BECKY LEOGARDO, DATO NANCY YEOH AND DATO KEE HUA CHEE
 DATO NANCY YEOH AND SOON TO BE NEW HUBBY ROLV REISSIGER FROM NORWAY
 ELIZABETH LEUNG, DATO PROFESSOR JIMMY CHOO O.B.E, DATO KEE HUA CHEE (SERI KELANTAN) AND PRINCESS DR BECKY LEOGARDO
 ROLV REISSIGER JOINS IN
MARK RAINE OF MERCEDES-BENZ MALAYSIA AND DATO KEE HUA CHEE OF KOTA BARU, KELANTAN
****************************************************************************

4 March 2016 was Opening Night at Zouk Main Room and over 700 came to applaud Dato Nancy Yeoh for staging another successful fashion-forward fantastical event. 


SPONSORS;

*MERCEDES-BENZ MALAYSIA
*ZOUK KUALA LUMPUR

PARTNERS;

*A CUT ABOVE
*MALAYSIAN HAIRDRESSING ASSOCIATION
*EMPRO
*MALAYSIAN FOOTWEAR MANUFACTURERS ASSOCIATION
*DIVA PRODUCTION

Tonight's show was called "Rapunzel' and Saturday's show was "Battle of the Sexes" and the gala closing night was themed 'Ode to David Bowie'. Entry by invitation only.

****************************************************************************
                  4 MARCH 2016

MERCEDES BENZ STYLO ASIA FASHION FESTIVAL 2016 OPENS WITH
“RAPUNZEL, RAPUNZEL, RAPUNZEL”

A SHOWCASE OF ECCENTRIC HAIR DESIGNS CURATED BY THE MALAYSIAN HAIRDRESSING ASSOCIATION (MHA) AND FASHION DESIGNER, BEATRICE LOOI

The Mercedes-Benz STYLO AsiaFashionFestival 2016 kicked off three nights of fashion entertainment in a riot of colours and with much fanfare at the hip and happening Zouk Kuala Lumpur @ Tun Razak Entertainment Centre (TREC) tonight.

Themed, “The Hall of Plenty”, this year’s festival showcased superclub Zouk KL’s transformation into a high energy punk rock fashion playground complete with laser lights, chic designer pop art and synthesized sound tracks in a multi-sensorial explosion of fashion entertainment. 

A classic black and red STYLO arch stood at the entrance along with a resplendent array of the latest generation of Mercedes-Benz A-class vehicles to greeting A-listers as they arrived at the venue.  

This year, the Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) premiers as STYLO’s  signature fashion festival taking place in March, highlighting the latest stylish creations and A/W 2016 collections from top Asian designers in a B2C showcase. 

As the Malaysian F1 Grand Prix has this year moved its race date to October instead of its usual date of March, STYLO will still continue its tradition of being a key support event for the Malaysian F1 race, and will be showcased as a stand-alone fashion show at the evening of the Mercedes Benz Petronas F1 party in October.

In signifying the opening of the festival, a ribbon cutting ceremony was led by Datuk Nancy Yeoh, President & CEO of STYLO International and Chairman of MBSTYLOAFF together with Mark Raine, Vice President of Sales & Marketing, Mercedes-Benz Malaysia; Datuk Prof (Dr) Jimmy Choo OBE, Honorary Advisor of Mercedes-Benz STYLO AsiaFashionWeek and Malaysia Fashion Week; Cher Ng, Executive Director & Founder, ZoukClub;  Datin Winnie Loo, CEO & Creative Director, A Cut Above Group & Academy and also representing Malaysian Hairdressing Association; Dr. CocoAlex Yeoh, Founder, Empro Cosmetics; and Maggie Chan of the Malaysian Footwear Manufacturers’ Association.

Datuk Nancy Yeoh said, “On behalf of STYLO, we are pleased to present the much-awaited AsiaFashionFestival in celebration of all things that are creatively weird and wonderful as we continue to push the envelope in showcasing the best of Asian and Malaysian fashion to the world. 

This year, we have the good fortune of tying glamour with a hip and fashionable club as we showcase aesthetically modern, experimental fashion at the region’s entertainment epicentre, Zouk!”


The night opened with “Rapunzel, Rapunzel, Rapunzel”, an outlandish, highly imaginative, avant-garde hair showcase underscoring dark, gothic themes and non-conformist fashion as a dead Rapunzel appears on stage in a long black veil embellished with diamante. 

As she slips into eternal rest, the show begins with 18 models parading the evolution of fashion in fantastical “hair-raising” coiffeurs by Malaysian Hairdressing Association (MHA) stylists from
A Cut Above Salons, La' Mode Coiffure, Elgon Hair, Hairsources, A+B Hair Studio, Tenz Group, Minas Hair Salon, Hair Emporium, Svenz Salon, Niko Kenz Hair Beauty, Noble Cut Hair Studio and Sunshine Hair & Beauty with creative wear provided by designer, Beatrice Looi.

The opening night ended with a grand finale photo opportunity with hair stylists, models, designers, muses and festival partners on stage followed by an after show party at Zouk’s Imperial.

Commenting on the event, Mark Raine of MB Malaysia said, “This year, the Mercedes Benz STYLO AsiaFashionFestival, is very timely set to coincide with the unveiling and showcasing of the new generation of Mercedes-Benz A-class vehicles, which will be on display at Zouk over this fashion season. 

"Mercedes-Benz shares many similarities with STYLO in that both of our companies encourage and celebrate excellence in design and creativity. I am proud to share that our partnership with STYLO this year will continue throughout the year, culminating the joint efforts of Mercedes-Benz STYLO Asia Fashion Week with Malaysia Fashion Week in November. 

Partners and sponsors of MBSTYLOAFF include Zouk KL@TREC (official venue), A Cut Above Group & Academy (official hairdresser), the Malaysian Hairdressing Association, the Malaysian Footwear Manufacturers Association, Empro Cosmetics and Diva Productions (official make-up).

About STYLO
Launched with Mercedes Benz in 2007 by SPB Tuanku Nur Zahirah, the Raja Permaisuri Agung and Dato' Jimmy Choo, STYLO was conceived as a fashion and lifestyle fringe event in celebration of the 10th year of F1 racing in Sepang. 

The first STYLO event, held in March 2008 was called the STYLO KL Fashion Festival. 5 months later, it entered Singapore with Mercedes Benz as its principal sponsor for the launch of the first ever F1 night race in Singapore and was called STYLO  Singapore Fashion Festival.

Two years later it was renamed as the Mercedes-Benz STYLO Fashion Grand Prix.  Subsequently, STYLO spread its wings beyond Malaysia’s borders with events organised in fashion partnership with Mercedes Benz in Delhi, Mumbai, Prague and Mexico City as it celebrated the combination of speed and fashion.

Next came Jakarta and London in 2011.
In conjunction with Mercedes-Benz’ 150th anniversary celebrations in 2012, Mercedes-Benz STYLO Asia Fashion Week (AFW) was born and held its first AFW concurrently as the STYLO Fashion Grand Prix.

Malaysian External Trade Development Corporation (MATRADE) and STYLO became partners in 2013 with the Malaysia Fashion Week. It is the country's first B2B fashion initiative; in 2015 Malaysia Fashion Week brought RM126 millions of soft exports to the country. The MFW runs concurrently with the AFW, bringing participants from over 17 countries to Malaysia every November. 

This year, the Malaysia Formula One will no longer be held in March but in October. STYLO will be showcased as a fashion show at the evening of the Mercedes Benz Petronas F1 party.

However, in maintaining the tradition of having a fashion event every March since 2008, the Mercedes Benz STYLO AsiaFashionFestival has been created in March featuring Autumn Winter and classic collections from top Asian designers for a B2C showcase. These include accessories designers such as hair, make up, bags and shoes.


About the Malaysia Fashion Week 2016 #MFW2016
Malaysia Fashion Week (MFW) is an international fashion trade and consumer event that gathers over 100 Malaysian and international fashion designers and over thousands of industry players that will be held from 2nd – 5th November 2015 at the MATRADE Exhibition and Convention Center, Kuala Lumpur. 

The event will feature a series of “ground breaking” trade fashion shows, a stylish gala award event and a lifestyle trade event for fashion brands, accessories, textiles, cosmetics and personal care, known as the International Trade Malaysia (INTRADE).  

The fashion shows for Spring/Summer 2017 will feature Malaysian designers under the Malaysia Fashion Showcase (MFS) banner, together with Asian designers under the Mercedes-Benz STYLO Asia Fashion Week (MBSTYLOAFW) banner. 

It is the only trade fashion event headlined ‘ASIA for ASIA’ with International Awards from MBSTYLOAFW and Datuk Professor Jimmy Choo.


DATO KEE HUA CHEE, DATIN WINNIE LOO, PRINCESS DR BECKY LEOGARDO AND HUEY HIEW
DESPITE THE HAIR-CENTRIC THEME, ONLY DATO KEE HUA CHEE AND PRINCESS DR BECKY LEOGARDO INVESTED MONEY, TIME AND EFFORT TO DO THEIR HAIR WHILE OTHERS DID NOT GIVE A HOOT
BLONDE AND GOLD AND YELLOW HEADS


CATHERINE CHAN, DATIN WINNIE LOO, PRINCESS DR BECKY LEOGARDO AND DATO KEE HUA CHEE
DATO KEE HUA CHEE CARRIES ILLIZA HO ACCORDIAN BAG 
ILLIZA HO CAN CUSTOMISE A BAG LIKE THE ONE CARRIED BY DATO KEE HUA CHEE FOR RM 8,000
PURPLE REIGNS


MERCEDES-BENZ CARS ARE THE BEST
NOTHING BUT THE BEST




GRAND ENTRANCE


DATO KEE HUA CHEE AND ADRIAN LEONG. EVERYONE ADMIRED DATO KEE HUA CHEE'S YELLOW BAG MADE BY ILLIZA HO FOR RM 8,000
ADRIAN LEONG IS 193 CM AND WILL BE OUR NEXT MALE SUPERMODEL AS HE IS INTERESTED TO BE A MODEL INSTEAD OF LOWLY USHER!
PRINCESS DR BECKY LEOGARDO
MELLOW YELLOW WITH GIGANTIC SHOE


DATO KEE HUA CHEE IN KEY NG


MELLOW YELLOW AND PURPLE REIGN!
FABULOUS---PRINCESS DR BECKY LEOGARDO AND DATO KEE HUA CHEE WERE BEST DRESSED COUPLE OF THE NIGHT!
DOREEN AND PRINCESS DR BECKY LEOGARDO
PRINCESS DR BECKY LEOGARDO AND STEVEN NG FROM PERTH, AUSTRALIA
STEVEN NG AND DATO KEE HUA CHEE SPORT LONG HAIR
STEVEN NG LOOKS LIKE HONGKONG MOVIE STAR
DAUZRY RAHMAN YUSUF 
TOP MALE MODEL DAUZRY RAHMAN YUSUF
DAUZRY RAHMAN AND DATO KEE HUA CHEE
NOTE THE YELLOW BAG BY ILLIZA HO
ILLIZA HO WILL SHOW HER NEW BAG COLLECTION TONIGHT 5 MARCH 2016
WELL MATCHED
SEXY
PRINCESS DR BECKY LEOGARDO AND CHER NG THE OWNER OF ZOUK
DATO KEE HUA CHEE, PRINCESS DR BECKY LEOGARDO AND CHER NG
CHER NG INVESTED RM 40 MILLION TO BUILD NEW ZOUK FROM DRAWING BOARD
PRINCESS DR BECKY LEOGARDO AND DATO JULIE LIM LOOKING STUNNINGLY SULTRY AND SEXY
YELLOW AND BLACK COMBO
PURPLE, YELLOW AND BLACK RULE OK!
DATO KEE HUA CHEE, PRINCESS BECKY LEOGARDO AND DATO JULIE LIM OF LAMPE BERGER
PRINCESS DR BECKY LEOGARDO AND THE QUEEN OF THE NIGHT DATO NANCY YEOH
PRINCESS DR BECKY LEOGARDO, DATO NANCY YEOH, QUEEN OF THE NIGHT AND DATO KEE HUA CHEE, KING OF THE NIGHT
DATO NANCY YEOH LOOKED SIMPLY SENSATIONAL
DATO NANCY YEOH LOOKED DIFFERENT WITH HER SCULPTED FACE AND DAZZLING MAKE-UP AND HAIR ATTACHMENTS
DATO NANCY YEOH'S OVAL FACE IS OBLIGATORY TO BE CLASSIFIED AS A RAVISHING BEAUTY
DATO NANCY YEOH AND SOON TO BE HUSBAND ROLV REISSIGER
MRS AND MR RESSIGER
STEPHANIE IS THE NEW SEX GODDESS! LOOK AT HER FLAT TUMMY AND SVELTE BODY
SUPERSTAR STEPHANIE
SIZZLING HOT AND SEXY STEPHANIE
ELIZABETH LEUNG OF PRECIOUS MAGAZINE HONG KONG AND DATO PROFFESSOR JIMMY CHOO
POWER COUPLE
ELIZABETH LEUNG, DATO PROFESSOR JIMMY CHOO, DATO KEE HUA CHEE AND PRINCESS DR BECKY LEOGARDO


HUEY HIEW AND DATIN WINNIE LOO AND FRIENDS
PRINCESS DR BECKY LEOGARDO, DATO NANCY YEOH AND LAETITIA 


DATO KEE HUA CHEE AND ROLV REISSIGER JOIN IN
DAZZLERS
MARK RAINE OF MERCEDES-BENZ AND DATO KEE HUA CHEE
SEXY COUPLE ALWAYS SEEN TOGETHER
WHAT IS THIS?
MADONNA AND MALEFICENT? TWO SUMORE
HORNY GUY
YES, VERY HORNY AND THORNY
ROLV REISSIGER AND MARK RAINE
THIS NORWEGIAN VERY DE TALL
DATO RICHARD TEO, DATIN WINNIE LOO AND VIPS


DATO NANCY YEOH LOOKING LIKE A BILLION DOLLAR BABE AND PROFESSOR DR COCOALEX YEOH
BEE STUNG LIPS!
FAEVEN, PRINCESS DR BECKY LEOGARDO AND DATO KEE HUA CHEE 


IS THAT SUPERMAN?
NICE CLEAVAGE
DATO PROFESSOR JIMMY CHOO AND CHER NG WHO OWNS ZOUK, OFFICIALLY ACKNOWLEDGED AS ONE OF THE WORLD'S TOP 50 CLUBS!
DATO JIMMY CHOO AND CHER NG
FAIRUZ RAHMAN, ONE OF OUR TOP MENSWEAR DESIGNERS
SHOWTIME SOON





No comments: