Tuesday, April 30, 2013


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This is the bottle that contains what users declare as 'miracle water'!

I have been using SK-II for the last dozen years, long before SK-II Men was introduced last year!

Pitera, being a naturally occurring biological compound, does not recognise women or men's skin since human skin is of course similar regardless of race and sex! So Pitera works on all skin though SK-II was originally meant for the fairer sex! But any men using this Miracle Water aka SK-II Facial Treatment Essence can enjoy its benefits which amazingly accumulate over time so the longer you use it, your skin becomes better on an on-going basis!

No wonder SK-II had plenty of reasons to smile and celebrate after 15 radiant years in Malaysia! 

Mind you, we are a bit late as SK-II's Pitera was discovered and marketed some 30 years ago and SK-II only entered the Malaysian market 15 years later!

The reason? At that time, there was not enough Facial Treatment Essence! It was until Proctor & Gamble took over that production increased and SK-II's domination has been unstoppable since!
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3 radiant beauties; Fauziah Latiff the singer, Lee Sinje the actress and Ellie Xie country CEO for Malaysia and Singapore cutting SK-II's 15th birthday cake
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Terrific 3some; Fauziah Latiff and Lee Sinji showing the special SK-II commemorative jewellery set from Ellie Xie
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Brand ambassadors Fauziah Latiff and Lee Sinje, Ellie Xie country CEO for Malaysia and Singapore and Jenny Chew sales director
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Holding their precious skin elixir
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Lee Sinje sharing her true story on the efficacy of SK-II since she started using it 6 years ago and how time has stood still since! Special performance by SK-II Malaysia brand ambassador Fauziah Latiff.jpg
Fauziah Latiff giving a sterling performance at Gala Dinner

SK-II Malaysia Celebrates 15 Years of CRYSTAL Clear Skin in Malaysia
SK-II Global Brand Ambassador, Lee Sinje, Fauziah Latiff and SK-II loyal users pay tribute to SK-II through ‘My Skin Is My Proof’ Showcase

Prestige skin care brand SK-II, celebrated its 15th year of business in Malaysia recently by holding a special 15th Anniversary showcase exhibition entitled ‘My Skin Is My Proof’.  This special exhibition celebrating 15 years of crystal clear skin in Malaysia chronicled SK-II’s rich heritage and scientific breakthroughs in skin care, in addition to showcasing the skin transformations of its brand ambassadors, Lee Sinje and Fauziah Latiff over the years and the testimonials of loyal SK-II users who have experienced the miracle of Pitera™,  SK-II’s signature ingredient that is proven to shift all 5 dimensions of skin texture, radiance, firmness, spot control and wrinkle resilience to crystal clear.

Ellie Xie, Country CEO of Procter & Gamble Malaysia & Singapore commented:

“We are extremely delighted and honored to welcome home again, Malaysia’s own global SK-II brand ambassador, Lee Sinje, to commemorate this historical milestone in the history of SK-II in Malaysia.

“Since Pitera’s™ chance discovery over 30 years ago by SK-II scientists in a sake brewery in Japan, SK-II has remained committed to combine this miracle of nature with breakthrough science. And today, we have come together to celebrate 15 years of miracle transformations that SK-II has brought to women in Malaysia.”

“For over 30 years, SK-II Facial Treatment Essence or ‘Miracle Water’ as it is affectionately known to SK-II users worldwide, has been SK-II’s number one selling product in the range and has not changed in formulation since its inception. And its efficacy has helped it achieve its reputation as a true beauty icon,” Ellie added.

“SK-II Malaysia has developed by leaps and bounds since its first counter opened in Malaysia 15 years ago.  And today it is not only sold over 52 counters throughout Malaysia but has also expanded its product range to include a best-selling line-up for men called SK-II MEN. Indeed, I am proud to say that Malaysian men too can now have crystal clear skin which is the new measure of a man.

“With this showcase called ‘My Skin Is My Proof’, we celebrate the miracle transformation experienced by our passionate SK-II ambassadors, Lee Sinje and Fauziah Latiff over the years and also 16 loyal SK-II users who have voluntarily showcased their skin as proof of this transformation to crystal clear skin.  In addition, we are also highlighting SK-II’s unique heritage and technical evolution in producing award-winning world class skin care products and the skin miracles we will continue to discover in future,” Ellie concluded.

SK-II global brand ambassador, Malaysian-born Lee Sinje, said:

“I am extremely honored to be back in Malaysia to take part in SK-II Malaysia’s 15th Anniversary celebrations and to share SK-II’s amazing range of products that helps our skin become crystal clear. 

“I have been using SK-II for the last six years and I am very, very happy with it.  As you can see from my photos, my skin is my proof of how effective SK-II is.  It makes my skin translucent and my face looks rosy with smooth and crystal clear skin. I feel confident even when I do not wear any make-up during a movie shoot. This is truly amazing! No wonder it’s called the ‘Miracle Water’. It was love at first sight all those years ago and SK-II still works beautifully for my skin after all these years.

“In fact the longer I use SK-II, the better I feel my skin has become.  So my advice to women out there is to start taking care of your skin when you are young.  There is a misconception that SK-II is for older women but the fact is, the younger you start, the greater your skin results,” Sinje added.

In a recent breakthrough study by SK-II, the science of what perfect skin actually is and how it can be defined can now be revealed. The 10 year longitudinal ‘AKITA’ study has defined that successful ageing is achieved by maintaining smoothness, firmness, texture, wrinkles and skin tone – the five dimensions of crystal clear skin* .

The AKITA study has enabled SK-II to scientifically demonstrate what successful skin ageing looks like and how to measure it. Using this study and 35 years of SK-II research, SK-II has been able to prove how its ‘miracle’ ingredient Pitera™ can successfully shift the 5 dimensions to achieve crystal clear skin”. Pitera™ comprises a potent combination of over 50 essential skin nutrients. This composition enables delivery of a comprehensive range of benefits, so skin’s appearance is improved across all 5 dimensions.

The SK-II Facial Treatment Essence is packed with over 90 percent of the powerful Pitera™. Designed to be used twice a day in the morning and at night, SK-II Facial Treatment Essence acts on all 5 dimensions essential to crystal clear skin to help women achieve beautiful skin at any age.

The SK-II Malaysia 15th Anniversary exhibition showcased the rich history of SK-II and the science behind it whilst displaying the ‘My Skin is My Proof’ photo gallery which is a pictorial record of the skin life journey of Lee Sinje, Fauziah Latiff and testimonials from the brand’s celebrity brand ambassadors and loyal SK-II users in Malaysia who have experienced the miracle of SK-II.

A Grand Anniversary dinner was also hosted after the event to commemorate SK-II’s successful 15 years in Malaysia where invited guests were treated to a sumptuous meal and first class entertainment by Fauziah Latiff.  

Additionally, in conjunction with SK-II’s 15th Anniversary in Malaysia, SK-II is giving away a limited edition Swarovski Elements Jewelry set (worth RM299) for purchases above RM1,500 which includes a bottle of SK-II Facial Treatment Essence.
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SK-II loyal user Cathy Siew (right) receiving token of appreciation from Ellie Xie, country CEO of Malaysia and Singapore
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Loyal user Carrie Law getting her just desserts from Ellie Xie
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Ellie Xie and Lee Sinje with SK-II top retailers which include Parkson of course
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Men in black, red and a bit of bling
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Guests at gala dinner
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Guests at gala dinner

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Just look at their glowing skin! Just like mine!

About SK-II
For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands.  These hands were in constant contact with the sake fermentation process.  It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett, Lee Sinje, Fauziah Latiff and women around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity.  A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, Stempower and Cellumination Essence EX. For the latest news and in-depth information about SK-II, please visit www.sk-ii.com.my

*About AKITA Study
Led by Dr. Kukizo Miyamoto, Principal Scientist, Research and Development, P&G Beauty, Japan, the Akita Study took place in Japan and involved 108 Japanese females between the ages of 15 to 76.

Using a series of advanced technical equipment and skin counseling tools, SK-II scientists measured the quality of participants’ skin condition over the course of ten years, from 1999 to 2010. The skin changes were benchmarked against an overall score developed by SK-II that distinguishes the successful and unsuccessful ‘BIO-Shift™’ of skin. 


Lee Sinje
SK-II Global Brand Ambassador
Discovered by director Sylvia Chang in a newcomer contest when she was a high school student, Malaysian-born Lee Sinje has since gained recognition as a serious actress with a penchant for playing physically and emotionally challenging roles.   

Sinje released her first album in 1996.  After releasing a couple of albums, she made the decision to make the transition from singing to acting, driven by her passion for acting.

Sinje made her debut as an actress in 1999 and in 2001 won the Piper Heidsieck New Talent Award at the Berlin Film Festival for her first movie “The Betel-Nut Beauty"The Eye was her mainstream breakthrough, and her performance in the movie resulted in three Best Actress wins at the Golden Horse Awards, Hong Kong Film Awards and Golden Bauhinia Awards in 2002 and 2003.  In 2006, she received three Best Actress nominations for her performance in “Re-cycle”. In 2011, her movie “Sleepwalker” was selected as a competing film at the 24th Tokyo International Film Festival.

Despite her busy schedule, Sinje devotes much of her time to help those in need. With three other close friends in the entertainment circle, Gigi Leung, Valen Hsu and Charlie Yeung, Sinje founded the Little Yellow Flower Foundation, an organization that helps underprivileged children by providing them with moral support as well as the means for proper education. Little Yellow Flower started a nutritious lunch and tuition program, and from 2010 till now, more than 40 children have been taken care of. This program is on-going.

She is also involved in the Hope Education Foundation and is a life-time volunteer of World Vision.  She is particularly passionate about the organization’s child sponsorship program.

Besides acting, Sinje is also passionate about design and art. In November 2011, she held her first solo painting exhibition “Hums – Lee Sinje Solo Exhibition” at Taipei Keng’s Art Gallery. There were more than 10 art pieces featured including paintings and video installations. Her exhibition received extensive interest from both media and art collectors.

In 2010, she founded the fashion brand CACAC and in 2011, unveiled Cacac City Romance, the first collection she designed.

Sinje spent close to six months to shoot her next movie project, Inferno 3D. Inferno 3D is the first 3D fire disaster movie with a budget of over 1 billion RMB. The movie will be released in Oct 2013.

Sinje was appointed SK-II’s Global Brand Ambassador in 2008, and has been the brand’s loyal user for six years now. As she puts it, “It was love at first sight all those years ago – and SK-II still works beautifully for my skin”.   


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The Samsung Galaxy S4 is as indispensable as your family!

Samsung GALAXY S4 Hits Malaysian Stores

Best-in-class GALAXY S device designed to make life richer, simpler and fuller

Samsung Malaysia Electronics is proud to introduce the arrival of Samsung GALAXY S4, a next generation handset that is designed to bring people together and enrich everyday life. In delivering a life enhanced by the device’s latest offerings, Samsung celebrates the advent of the GALAXY S4 with Malaysia’s leading operators – Celcom, Digi, Maxis and U Mobile, as well as Samsung Mobile Brand Shops.

The launch of Samsung’s highly anticipated mobile device entails the unveiling of the GALAXY S4 at a flagship outlet of each operator. Further, the arrival of Samsung’s latest innovation marks a unique occasion as Samsung delights people with a host entertaining performances and treats at partner outlets and Samsung Mobile Brand Shops to engage consumers.

Created with the understanding of what matters most in people’s lives, the GALAXY S4 is developed to redefine the way people live and maximise their fulfillment. More than that, the latest Samsung device is built to make every moment meaningful for a richer, simpler and fuller life.

“The GALAXY S4 aims to make everyday living better and reconceives how people integrate mobile devices in their daily life, making it the perfect Life Companion. This device showcases best-in-class hardware technology and software features that are borne of insights from our consumers around the world,” said Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd.

Samsung designed the GALAXY S4 as the perfect Life Companion for users to celebrate and appreciate an effortless and more fulfilling life based on areas of livelihood that matter most to people.
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Meaningful Moments - Gives Greater Enjoyment

An enriched life is one marked with meaningful moments. The GALAXY S4 is designed to help people capture hallmarks of life beyond the ability of current camera capabilities and seamlessly share their special times with friends and family

Equipped with a 13-megapixel rear camera, the GALAXY S4 enables people to take pictures in several exciting different ways.  ‘Dual Shotallows simultaneous picture-taking of both front and rear cameras, accentuating the memory acquired by capturing the expression of cameraperson as well. In eternalising each moment, features such as Drama Shot’ and ‘Sound & Shot are also innovative features that evoke a richer and enhanced life experience for people. 

Lastly, ‘Animated Photo’ instills a sense of fun in people’s lives and allows people to get creative with photos. It allows the user to take a series of shots, and pick one part of the photo to move while the others stay still.

True Connections – Brings People Together
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Samsung GALAXY S4 understands the value of relationships, and enables true connections to be maintained with friends and family on-the-go. More than a personal device that can be enjoyed by one person, the GALAXY S4 allows people to easily share and experience many of life’s pleasures together with loved ones. 

‘Group Play’ enables the enjoyment of music, photos, documents and games with those around them without requiring a Wi-Fi AP or cellular signal. People can connect directly with others to share, play and co-create content and entertainment instantly. With ‘Share Music’ they can have the same song playing on multiple phones in sync to create the best party atmosphere.

Effortless Experience – Enhances Mobile Usage Convenience

Smart enough to detect face, voice and motions to enable screen control without the need for finger touch activation, GALAXY S4 delivers effortless tasking, making life easier and hassle-free.

‘Air Gesture’ changes the music track that is playing with a mere wave of the hand. ‘Air View’ previews photos and emails by hovering over the screen with just a finger. ‘Samsung Smart Pause’ tracks eyesight movement, and pauses video playback when the user looks away. It only resumes playing once the user returns his or her attention to the screen.

Empowered Living - Takes Care of People’s Health and Quality of Life

The GALAXY S4 empowers lives by keeping people up-to-date with health and well-being information using the new S Health’ software. The combination of sensors built within the device systematically and automatically monitors health, food intake, exercise and sleep to improve people’s quality of life.

As well as monitoring, its ‘Samsung Adapt Display’ provides an optimal viewing experience, customized for each type of application, and ‘Samsung Adapt Sound’ offers an optimal level and type of sound, personalized for each user, to further make the most out of life.

The GALAXY S4 is further augmented with capabilities to deliver a richer, simpler, and fuller life to people through enhanced ‘Samsung Apps’, ‘ChatON’, ‘Samsung Hub’ and ‘Samsung WatchON’. These content and services have been infused into the device to give people a comprehensive media experience, allowing the GALAXY S4 to be an extension of self that elevates living to a new standard.

The introduction of GALAXY S4 brings along with it a new level of seamless service excellence. With Samsung Smart Tutor, the device’s performance can be optimised through a remote access service offered by Samsung’s technical experts.

For further information, please visit www.samsung.com/my and www.facebook.com/samsungmobilemalaysia.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

Samsung GALAXY S4
A Life Companion for a richer, simpler and fuller life
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·                     The GALAXY S4 is designed to get people closer to what matters most in life, enabling the experience of life without boundaries, without limitations.
·                     With the 5-inch Full HD Super AMOLED display, the GALAXY S4 provides the most vivid and immersive viewing experience on-the-go with features such as Dual Shot and Drama Shot.

·                     The GALAXY S4 understands the value of relationships and enables true connections through features such as S Translator and ChatON.

·                     The GALAXY S4 offers an effortless experience through face, voice and motion interaction to enable screen control through features such as Samsung Smart Scroll, Samsung Smart Pause, Air View and Air Gesture.

·                     Empowered living is an essential feature of the GALAXY S4 with S Health, Adapt Display and Adapt Sound helping users to manage and monitor their health and wellbeing.


Delivering Meaningful Moments

·                     The GALAXY S4 gives greater visual enjoyment through a 5-inch Full HD Super AMOLED display. With 441ppi and vivid colours, one can relive their special moments in brilliant clarity on-the-go.   

·                     The GALAXY S4 boasts a 13 megapixel rear camera with 12 outstanding shooting modes that allow people to capture important moments in many different ways.

·                     The Dual Camera function allows simultaneous use of both front and rear cameras, giving people multiple views of their precious times with friends and family.

·                     Drama Shot, allows people to combine multiple shots in one continuous time-lapse, giving an added dimension to captured images.

·                     Sound & Shot stores the surrounding sound with an image to help people relive their special moments visually and aurally.

Forging True Connections

·                     Unique to GALAXY S4 users, the Group Play function allows people to enjoy music, photos, documents and games without even requiring a Wi-Fi or cellular signal, increasing the ease of sharing moments with those around them.

·                     Similarly, the Share Music feature on Group Play allows a group of people to have the same song playing on multiple GALAXY S4 phones in sync to create the best party atmosphere.

·                     With S Translator, the GALAXY S4 provides instant translation, using text or voice translation on applications including email, text message and ChatON.

·                     The GALAXY S4 supports HSPA+42 Mbps which means effortless high speed connectivity on the streets, at work or at home.

An Effortless Experience

·                     Samsung Smart Pause feature tracks eye movement to pause a video when the user looks away before resuming once their attention returns to the screen.

·                     ‘Samsung Smart Scroll’ tracks eyesight movement to scroll up and down webpages by tilting the device, allowing for effortless browsing and navigation.

·                     Previously only available through the S Pen, the Air View now allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it, redefining the interaction experience with the device.

·                     With Air Gesture, users can change the music track, scroll up and down a web page, or even accept a call simply with a wave of the hand, creating a new touchless experience with the GALAXY S4.

·                     With S VoiceTM Drive, people can activate commands via voice control for optimization when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode converting text to speech so users can easily and safely check messages without looking at the screen.

·                     The GALAXY S4 offers the Optical Reader feature which automatically recognises text, a business card or QR code information.

·                     At home, WatchON transforms the GALAXY S4 into an Infrared remote to control the home entertainment system including TV, set-top box, DVD player and air conditioner, increasing the ease of controlling multiple devices with just a GALAXY S4.

Empowered Living

·                     S Health keeps users up-to-date with health and wellbeing information through its sensors which monitors health and surroundings. Also, users can easily check their health conditions using food diary, exercise diary and sleep monitor to stay fit and healthy.

·                     Samsung Adapt Display customises the colour balance and brightness to minimise eye fatigue to provide people with an optimal viewing experience, customised for each type of application

·                     Samsung Adapt Sound offers an optimal level and type of sound, personalised for each user, minimising the risk of damaging auditory organs,


2.5G (GSM/ GPRS/ EDGE): 850 / 900 / 1800 / 1900 MHz
3G (HSPA+ 42Mbps): 850 / 900 / 1900 / 2100 MHz
5 inch Full HD Super AMOLED (1920 x 1080) display, 441 ppi
1.6 GHz Octa-Core Processor*
*(3G) Exynos5 1.6 Quad-Core + 1.2 Quad-Core
Android 4.2.2 (Jelly Bean)
Main(Rear): 13 Mega pixel Auto Focus camera with Flash & Zero Shutter Lag, BIS
Sub (Front): 2 Mega pixel camera, Full HD recording @30fps with Zero Shutter Lag, BIS
Codec: MPEG4, H.264, H.263, DivX, DivX3.11, VC-1, VP8, WMV7/8, Sorenson Spark, HEVC
Recording & Playback: Full HD (1080p)
Codec: MP3, AMR-NB/WB, AAC/AAC+/eAAC+, WMA, OGG, FLAC, AC-3, apt-X
Dual Camera: Dual Shot
Drama Shot, Sound & Shot, 360 Photo, Animated Photo, Eraser, Night, Best Photo,
Best Face, Beauty Face, HDR (High Dynamic Range), Panorama, Sports
Additional Features
Group Play: Share Music, Share Picture, Share Document, Play Games
Story Album, S Translator, Optical Reader
Samsung Smart Scroll, Samsung Smart Pause, Air Gesture, Air View,
Samsung Hub, ChatON (Voice/Video Call, Share screen, 3-way calling)
Samsung WatchON
S Travel (Trip Advisor), S Voice™ Drive, S Health
Samsung Adapt Display, Samsung Adapt Sound
Auto adjust touch sensitivity (Glove friendly)
 Safety Assistance, Samsung Link, Screen Mirroring
Google Mobile Services
 Google Search, Google Maps, Gmail, Google Latitude
 Google Play Store, Google Plus, YouTube, Google Talk,
 Google Places, Google Navigation, Google Downloads, Voice Search
WiFi 802.11 a/b/g/n/ac (HT80)
NFC,  Bluetooth® 4.0 (LE)
IR LED (Remote Control), MHL 2.0
Accelerometer, RGB light, Geomagnetic, Proximity, Gyro, Barometer
Temperature & Humidity, Gesture
16GB User memory + microSD slot (up to 64GB)
136.6 x 69.8 x 7.9 mm, 130g
2,600 mAh
Recommended Retail Price

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

** Android, Google, Android Beam, Google Search, Google Maps, Gmail, Google Latitude, Google Play, Google Plus. YouTube, Google Talk, Google Places, Google Navigation, Google Downloads are trademarks of Google Inc.

*** Samsung GALAXY S4 uses Corning’s new Gorilla® Glass 3 with Native Damage Resistance™. This cover glass, Corning’s newest formulation, enables improved damage and scratch resistance and reduced scratch visibility.

**** Blurb, the global creative publishing platform, partners with Samsung to power worldwide book and magazine print production and fulfillment within the GALAXY S4’s new Story Album application. Users of Story Album will now be able to automatically create professional quality print photo books and magazines quickly and seamlessly from their camera phone images.

For exciting multimedia content from Samsung Malaysia, please visit: http://www.samsung.com/my

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